When you post a Performance Listing, you’re in complete control over how much you spend, when you spend it, and on which ad. Want to focus your promotion on a single ad? Or maybe you want to promote all ads equally? With Performance Listings, the choice is yours.
Cost controls are broken down by CPC, daily maximums, and total maximums:
CPC stands for “cost-per-click”. CPC is the amount paid when a buyer clicks on your ad from the search results page. If your ad appears in a buyer’s search result but they choose not to click on it, you will not be charged.
The higher the cost-per-click, the more prominently your ad will appear in the search results. Each category and location have an optimal CPC in order to be visible on page one. When you set your CPC, we’ll let you know what the optimal cost is for your ad.
Daily Maximum Budget
The daily maximum budget is the largest amount of cost that your ad can accumulate in a single day. The minimum daily budget is $1.00, but you can set it as high as you’d like or turn it off entirely.
Example: If your CPC is $0.05 and you set your daily budget to $5.00, then buyers will be able to click on your ad 100 times in a single day. Once that maximum is reached, your ad will be paused until the following day. After 24 hours, your ad will automatically be activated again.
Total Maximum Budget
The total maximum budget is the largest amount of cost that your ad can accumulate over its lifespan. We require a minimum budget of at least $2.00 to ensure that your ad reaches its potential, but you can set this maximum as high as you’d like or remove the limit entirely.
Example: If your cost-per-click is $0.05 and you set your total maximum budget for an ad to $13.00, then buyers will be able to click on your ad 260 times over its lifespan. Once that maximum is reached, your ad will be paused until you increase the maximum budget for that ad. You will then be able to unpause the ad any time you choose.
Using these 3 controls, you can ensure that your ads are promoted just the way you want.
Editing Your CPC & Budgets
You’ll be able to set your budgets when you first post your ads. If you want to change it later on, you can update your budgets and CPC at any time. If you’re importing your ad from your regular Kijiji profile, they will automatically set with a $25 budget and then pause so that you can update the budget before choosing to activate. To update the budget of a specific ad:
- Login to Admarkt and find the ad you want to edit in the Admarkt ad manager.
- Click on the drop-down menu next to that ad in the ad manager.
- Select Edit Budget.
- You’ll be brought back to the Set Budget page. Make changes as desired.
- When you’re happy with your new settings, click Apply.
You can also edit your CPC and total maximum budget directly in the ad manager by clicking into the CPC or Budget field and changing the numbers. When they’re set to your preferred amount, click the checkmark to save your changes.
To update multiple listings at the same time:
- Login to Admarkt.
- Scroll down to the ad manager and click the checkbox next to each ad that you’d like change.
- Click Bulk edit CPC/Budget.
- The CPC/Budget edit window will appear. Enter the new CPC, total maximum budget and daily maximum budget. Note: All selected ads will have the same budgets and CPC.
- Click Next.
- A window will appear showing the number of ads that were successfully edited. Click Close.
When you return to the Admarkt ad manager window, you should see the changes reflected in your ads.