How to Post an Effective Ad

It is easy to post an ad online quickly, but to optimize your effort, consider the many ways your ad might be improved upon for better results. There are many factors to creating an effective classified ad. Here are a few tips from our experts:

Use an attention-grabbing title.

Creating a unique title and an apt description that uses key words or phrases which someone might use when searching for the item you are selling, could help get your ad noticed by others. To be effective, potential buyers must be able to locate your ad. The more detail you can provide on the item, the more likely it is you will get better leads.

**Also remember to double check the spelling of your title and description!

Add humour!

Making those who view your ad laugh is likely to set it apart from the pack. Sometimes, if you are lucky, funny ads may go viral, since everyone wants to share a good laugh with family and friends on social media (remember, keep it family friendly)!

A picture says a thousand words.

Ads with photos may receive higher quality, more serious replies than those without. Adding well lit, good quality images to your ad will likely help generate buyer interest. Unlike newspaper classifieds, there is no cost to post a picture on Kijiji, so take advantage and include images on your ads!

Double-check your city and category.

It is important to ensure that you post your ad to the correct city and category. If your ad is miscategorized, interested parties may have a difficult time locating it. For example, if your item is located in Vancouver, but you posted it in Toronto, no local people will see your ad, and making a sale will be very difficult.

Make sure your price is in line with the current market.

People expect used items to be significantly lower in price than new items. Conducting a price comparison on Kijiji can help you ensure your item is in line with the current market. Simply type the name of your item in the Kijiji search engine to view similar ads and their prices.

Pay a little, get a lot!

Sometimes, an ad might just need a little boost to receive the exposure it deserves. Free classifieds are a great start, but if you are motivated towards increasing exposure, consider upgrading your free advertisement with a paid feature.

Identical twins are cool. Identical ads are not.

If you’re selling the exact same item in a variety of colours, shapes or sizes, please post one ad with all of the different choices in the ad – not one ad for each item.  Having to filter through a bunch of ads for the same product is a surefire way to frustrate a potential buyer – and lose a sale.

Best of luck, and happy selling!

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